Some Nickelodeon executives were worried, says Konietzko, about backing an animated action show with a female lead character. Conventional TV wisdom has it that girls will watch shows about boys, but boys won’t watch shows about girls,” they write. “During test screenings, though, boys said they didn’t care that Korra was a girl. They just said she was awesome.

- NPR

Fancy that, TV executives. 

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